Last Updated: [3/31/2022]

At Norman, we recognize the importance of protecting your personal information and are committed to processing it reasonably and in compliance with applicable law. We want you to know how we collect, use, share, and protect your personal information.

This Privacy Policy tells you:
    1. What personal information we collect
    2. How we use that information
    3. How we share that information
    4. How we protect that information
    5. Your choices regarding your personal information
    6. How to contact us for questions
    7. Privacy Policy updates

This Privacy Policy applies only to personal information that we collect on the websites and as it may be modified, relocated and/or redirected from time to time (the "Site").

If you do not want us to handle your personal information as described in this Privacy Policy, please do not use the Site. Personal information is information that could reasonably be used to identify you individually, such as your name, e-mail address, and telephone number.

Please note that some promotions or offers may be subject to separate privacy conditions and may ask for separate consent of use of your personal information.

The Site is intended for a U.S. and Canadian audience. Any information you provide, including any personal information, will be transferred to, and processed by, a computer server located within the United States and will be handled in accordance with this Privacy Policy and U.S. law, which may be less stringent than the law where you reside.


a) Information You Give Us
We collect personal information that you voluntarily share with us through the Site. For example, we collect information from you when you participate in our free-shade campaign and fill out our free-shade order form on the Site.

The information that you may choose to provide includes

  • Contact information, including name, email address, residential or work addresses, and telephone number

Do We Use Cookies?
Yes. A cookie is a small piece of data that a website can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure website usage (such as numbers of visitors and duration of visit) and effectiveness (such as topics visitors are most interested in) and to allow for ease of navigation or use and, as such are not associated with any personal information, they are also used at times to personalize a known visitor's experience of a website by being associated with profile information or user preferences.

We may hire a third party service provider to assist us in placing cookies on the Site and analyzing how users navigate the Site.

How to Express Privacy Preferences Regarding the Use of Cookies

While, many websites and applications, including our Site, at this time do not recognize automated browser signals regarding tracking mechanisms, such as "do not track" instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies through your web browser. Look under the heading "tools" (or similar heading) in your particular browser for information about controlling cookies. In most instances, you can choose to have your browser warn you each time a cookie is being sent, giving you the option to decide whether to accept it or not. You can also generally set your browser to turn off cookies. Like most websites, if you turn your cookies off, some of the features on the Site may not function properly. You can also delete cookies already on your device via the settings of your web browser.

b) Information You Provide to a Third Party
The Site may include links to, and plug-ins from, websites and applications operated by third parties ("Third-Party Sites"). It is your choice to enter, or share information with, any Third-Party Site. Your use of these links and applications is subject to the Third-Parties' privacy policies, and you should become familiar with their privacy policies before using the links or applications. Norman is not responsible for the privacy policies or the content of the Third-Party Sites.


We use the personal information we collect through the Site to better serve you and fulfill your orders. Some examples include

  • Collecting and recording your consent to our policies and notices
  • Tracking your progress through the ordering process
  • Communicating with you, for example, through text messages and push notifications
  • Responding to questions and feedback
  • Continuously evaluating and improving the online user experience
  • Preventing, discovering and investigating violations of this Privacy Policy and investigating fraud or other matters

Data Retention
We will retain your personal information for as long as is required to fulfill the purposes for which the information is processed or to comply with our legal obligations, resolve disputes, or enforce our agreements. If you wish to request that we no longer retain your personal information, please contact us using the methods described in the Your Choices Regarding Personal Information We Collect section below.


We do not rent, lease, or sell your personal information to third parties. The following are some of the ways we share your information:

  • Third-Party Service Providers: We will share your personal information with third-party service providers under contract with Norman to help us provide services to you. The following are some examples of the types of third-party service providers with which we share your personal information and our purpose for doing so:
    • Textbetter: We will disclose your personal information to verify your contact information and order.
    • FedEx: We will disclose your personal information to ship your order.
    • Data Analytics: We may retain third-party service providers to help us perform data analytics regarding your interactions with the Site.
    • Legal Advice: We may disclose your personal information to an attorney in the process of obtaining legal advice.
  • Required Disclosures: We may be required to share personal information in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
  • Legal Compliance and Protections: We may disclose account and other personal information when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Norman, our users, or others. This includes exchanging personal information with other companies and organizations for fraud protection and credit risk reduction.
  • Corporate Transactions: We reserve the right to disclose and transfer your information, including your personal information:
    • To a subsequent owner, co-owner, or operator of the Site or successor database.
    • In connection with a corporate merger, consolidation, the sale of substantially all of our membership interests and/or assets or other corporate change, including to any prospective purchasers.

The Site is not intended for use by children under the age of 13 and we do not knowingly collect personal information from children under the age of 13. If you are under the age of 13, you are not authorized to use the Site. Please contact us if you have concerns regarding the potential collection of your child's information.


If you are a California resident you can make certain requests regarding your personal information. We will fulfill each of these requirements per the requirements of California law.

  • You can request a copy of the personal information we have about you, including a list of categories of your personal information that we have shared with another company for a business purpose.
  • You can request that we correct or delete your personal information.

To exercise the California privacy rights described above, please email [email protected]. In compliance with the California Consumer Privacy Act we may ask you to provide documentation to verify your identity. To expedite any request, we ask that you provide your:

  • First name*
  • Last name*
  • Middle initial
  • Email address
  • Phone number
  • Address*
  • * required field

Please note:

  • California residents are entitled to certain rights of correction and deletion with regard to personal information collected by Norman. For further information please see our privacy policy at For purposes of this Promotion, Norman will collect the following information about you:
    • Full name
    • Physical Address
    • Phone Number
    • Email Address
  • Norman will use the information we collect from you during the Promotion for the following purposes only: (1) to run the Promotion and fulfill any order requested by You through the Promotion; (2) solely as necessary to communicate with you regarding the Promotion; (3) to prevent unauthorized or fraudulent abuse of the Promotion and these Terms and to comply with relevant laws and regulations.
  • Norman will delete your data according to the following schedule: Once we receive your written request to delete your information, and once we have satisfied our legal obligations relating to this Promotion, but in any event no longer than two years.


The security and confidentiality of your personal information is important to us. We have technical, administrative, and physical security measures in place to protect your personal information from unauthorized access or disclosure and improper use. We will make any legally required disclosure of any unauthorized access to your personal information.


If you have any questions about this Privacy Policy or about how we handle your personal information, we'll do our best to answer them promptly. Here's how to contact us: [email protected].


We may update this Privacy Policy from time to time to reflect changes to our data governance practices. The revised Policy will be posted here with an updated revision date. We encourage you to check back periodically for any changes or updates. If we materially change this Privacy Policy in a way that affects how we use or disclose your personal information, we will post a notice at the top of this page for 30 days. By continuing to use the Site after such revision takes effect we consider that you have read and understand the changes.

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